It started with a sketch. A vision. A need to build something rooted in identity and elevated by design. This is the story of how I built MANIA by Jennifer.
From fabric markets to mood boards, I immersed myself in the craft. I travelled, tested materials, worked with seamstresses and pattern cutters — all before launching the first capsule collection.
But the magic didn’t stop there. Campaigns, branding, and the story behind the clothes mattered just as much as the outfits themselves. I wanted women to feel connected to something deeper when they wore MANIA.
This journey taught me that fashion isn't just style — it's soul, strategy, and storytelling.
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